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In Module 1 we looked at SEO Scams and Cons so you can avoid the companies that could cause your website considerable harm.
Module 2 covered personalized search so you don't make the very common mistake made by many website owners and think you have good rankings when you don't!
In Module 3 we saw how Search Engines go about deciding who should be in their Search Results Pages and in what order they should rank.
Module 4 was all about deciding what you want to rank for in the SERPs so you don't waste your time trying to compete with much larger players or ranking for phrases no one searches!
Module 5 outlined how we can help search engines understand the basic structure of our website.
In Module 6 we went through how to check if the key elements of a web page are optimized.
In Module 7 we got to grips with how to audit and optimize our code to ensure it is correctly marked up for search engine bots to read and understand clearly.
Module 8 was all about structuring the overall content of your website so search engines can understand your topic areas.
Module 9 covered key areas search engines look for in terms of security, page loading speed and content presentation.
In Module 10 we saw how you can get your website authority to boost it up the rankings.
In Module 11 we looked at ways to monitor your SEO progress.
In this course we've taken a website and learnt how to get visitors to it by applying SEO so it ranks at the top of the search results in Google, Bing and other major search engines.
But Search Engine Optimization is part of a larger field. Online Marketing. Your SEO can have a far greater impact when you understand how it fits in here.
So let's take a look at eight popular online marketing options which are not SEO but hold the potential to amplify your Search Engine Optimization work.
Click the cards to learn more about each option
So many people jump into Search Engine Optimization without thinking carefully about how it fits into Online Marketing. While you might end up all at sea your competitors could be doing very nicely thank you by including other avenues with their SEO.
Now is the time to look over your options and choose which mix you think will work for you.
If you contract your SEO out understanding the wider field of Online Marketing is even more important.
When you hire an SEO agency they have only one answer to every challenge ... SEO. An Online Marketing agency can be far more effective by mixing your Search Engine Optimization with the multitude of opportunities available on the internet.
Has this module highlighted issues with your website or SEO work but you don't know how to resolve them?
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